- Oversee of the creative team
- Ideas incubator
- Research process
- Message communication
- Management of the development process
- Commercial & social facts analyze
- Trend research
- Style orientations formulation
- Collection plan
- Choice of color range
- Choice of materials & prints, texture
- Design of styles and technical sheets
- Key detail sample « pièce d’étude » & detail development
- Technical specifications for manufacturers Including: material reference, colors, measurements, finishing and amendments to final prototype.
- Advice for manufacturers & suppliers Europe and Asia.
- Advice for sourcing sustainable materials
- Advice for ethical production
- New technologies research and advice
- Analysis of the brand identity and its symbols
- Analysis of needs and requirements with the market involved
- Research on specific new technologies
- Proposal of livery concepts in keeping with brand image and mood of the times: color codes, material, etc.
- Markers; dress design according to the client codes
- Technical style: Fact sheets; amendments to final prototypes.
- Presentation and enhancement of the approach with internal teams.